Since nobody here explained what TF “aura farming” is, here’s what DuckDuckGo’s AI told me:

“Aura farming is a social media trend where individuals intentionally project a cool or impressive persona to gain admiration, often without appearing to try too hard. It involves curating one’s image and behavior to enhance their “cool factor” while avoiding overt displays of effort.”

So, the image & perception comment was on-target, then.

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